Integrity Institute Joins European Digital Media Observatory Consortium to Monitor Disinformation in Europe

For the next 30 months, Integrity Institute will be part of the consortium selected by the European Commission to detect, analyze, and counter disinformation campaigns across the European Union.

New York, NY – The Integrity Institute joins the European Media Digital Observatory (EDMO) consortium for the next 30 months to provide policy advice related to disinformation across all 27 member states of the European Union (EU). As a subcontractor, the Integrity Institute will provide expert advice on EDMO’s disinformation monitoring activities, especially those related to commitments made by the signatories of the 2022 Code of Practice on Disinformation. Launched in 2020, EDMO has built up the infrastructure to facilitate collaboration and knowledge exchange between researchers, fact-checkers, and policymakers, and it has now won a second mandate from the European Commission to serve as a main body responsible for monitoring disinformation across the EU.

In the coming two and a half years, EDMO will tackle disinformation through: joint fact-checking activities across European countries; research activities and open-source investigations on disinformation at the EU level; collaboration with the network of EDMO Hubs and partners reacting to disinformation threats related to crisis situations; cooperation with the signatories of the 2022 Code of Practice on Disinformation to support the fulfillment of the relevant Code’s commitments; and communication campaigns on its activities and achievements, including those of the EDMO Hubs, to keep European audiences informed.

Jeff Allen, chief research officer and co-founder of the Integrity Institute, said, “Comprehensive transparency from platforms is essential for understanding the scale, cause, and natures of harms that online disinformation is causing our societies. The Integrity Institute is excited to share the expertise of tech workers who have fought disinformation from inside major social media platforms to EDMO and civic organizations that are trying to develop policy solutions that will help ensure that social media is playing a positive role in our societies and democracies.”

EDMO activities cover four main aspects of countering online disinformation: fact-checking, research, media literacy, and policy research and analysis. EDMO also offers residential and online trainings on understanding and tackling disinformation to respond to the most pressing training needs and recent trends in the disinformation field and fact-checking practices. For more information about EDMO’s second mandate, see EDMO's December 15th press release.

The Integrity Institute is a nonprofit think tank that advises policymakers and companies on social media platform design and governance. The Institute cultivates a thriving community of more than 100 integrity professionals with experience on trust and safety, product, integrity, and quality teams across 26+ different social media platforms – including Facebook, YouTube, Google, TikTok, Twitter, Instagram, Snapchat, WhatsApp, Quora, and Clubhouse. Institute members have observed, and often helped build, the architecture of the social internet.

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Contact: Sahar Massachi, Jeff Allen, hello@integrityinstitute.org

Jeff Allen

Jeff Allen is the co-founder and chief research officer of the Integrity Institute. He was a data scientist at Facebook from 2016 to 2019. While at Facebook, he worked on tackling systemic issues in the public content ecosystems of Facebook and Instagram, developing strategies to ensure that the incentive structure that the platforms created for publishers was in alignment with Facebooks company mission statement.

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