Analyses of Facebook’s Widely Viewed Content Reports
Beginning with Q2 of 2021, Facebook has been releasing quarterly Widely Viewed Content Reports (WVCR), which present the Facebook content that reached the most US users. The Integrity Institute has been independently analyzing WVCRs and highlighting noteworthy findings.
Our initial analysis offers details on our methodology and access to data. Our tracking dashboard and all data used in WVCR analyses are also publicly available.
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Analysis of Q3 2022 WVCR
Reporting from the WSJ on internal discussions at Facebook show internally, Facebook considers the top content lists this quarter to have “no low quality content” Contrary to that, we see little change in the number of posts that fail basic media literacy checks.
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Analysis of Q2 2022 WVCR
We find that content that violates Facebook’s policies continues to be extremely prevalent among the top content; misinformation continues to be present among the top links on the platform; and the majority of the top content on the platform continues to fail basic media literacy checks.
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Deep Dive on Inauthentic Facebook Network (Q1 2022 WVCR)
Recording of a live working session: 15 integrity professionals investigate the inauthentic network behind "alltrendytees.com", the 9th most viewed domain in Facebook's Widely Viewed Content Report for Q1 2022.
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Analyses of Q4 2021 – Q1 2022 WVCRs
We have analyzed Facebook’s Widely Viewed Content Report and evaluated the most viewed content on Facebook from a media literacy perspective.
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WVCR Tracking Dashboard
For all of the Facebook Widely Viewed Content Reports, we are keeping track of various data and statistics, including what fraction of posts pass basic media literacy checks, like identity transparency and original content production.