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Jeff Allen is a former physicist and astronomer who left academia for data science in 2013. Since then, he has worked on multiple sides of the internet information ecosystem: on publishers who are trying to maximize the traffic they get from platforms, on platforms themselves, and on political organizations and campaigns just trying to navigate the online spaces.

At Facebook, he worked on tackling systemic issues in the public content ecosystems of Facebook and Instagram, developing strategies to ensure that the incentive structure that the platforms created for publishers was in alignment with Facebook’s company mission statement.

At the Integrity Institute, Jeff leads our research efforts, helping to harness the experience and expertise of our community of integrity professionals and share it with the world. He works with companies, policy makers, academics, and civil society to help build a better social internet.